BEX ED101: 5 BRANDING TIPS TO THINK ABOUT!
If you want a bomb ass brand, that stands out, it’s imperative that you pay close attention to everything from your logo to color scheme to the tag line. You also should have to have a memorable brand name, strong message, and all of the necessary legalities, like getting trademarked, in place.
But, that’s only the beginning of your branding process. Here are a few tips to help you create brand the BEX WAY! lol
CLEARLY IDENTIFY YOURSELF!!!!
I can’t stress this enough! Your name, logo and tag line should clearly tell people what you do! If not, the time you could be using to get that client, will be used explaining what you do.
MAKE IT EASY TO UNDERSTAND!
What you might think is clever or catchy is sometimes a HOT MESS and no one understands it but you! Run your ideas by a few trusted friends before launching! I usually talk to a kid, if the kid gets it, usually, USUALLY, the adult will too!
KNOW YOUR “WHY”!
Of course you want to make money, but what about your services / products will motivate the customer to purchase? Why is it valuable to them? Why do they NEED it? How will it make their life better, and lastly, does it make them FEEL anything??
DESIGN FOR LONG-TERM!!!!
This one is my PET PEEVE! Yeah, your idea might be trendy and cute now, but how will it hold up in 5-10 years? The goal is to keep the SAME logo so your audience can memorize it or get familiar with it, changing it every year is only setting you back. Find a way to create something that ages well! Will you 50 yr old self still like glittery butterflies? lol
This is something that is becoming more and more rare. With everyone copying other people’s moves, we aren’t really getting the REAL person. The goal is not to be PERFECT, but to be HONEST. People appreciate AUTHENTICITY! You will be amazed at how much better it feels to build your brand WHILE inspiring others! You can only play a roll for so long…. BE YOU!!
I hope some of these tips help you! The most important part of being an entrepreneur is that FAILURE IS ESSENTIAL! Never let it scare you, it happens to teach you a lesson!!